And if a vehicle were you get to go in a trade for free. This could exist in the
future. Indeed, Google has just filed a totally innovative patent.
Offer free or almost to a store or specific trade route. This could be
clever!
Google diversifies its activities. Away from search engine
developed at the outset, the company has become a group that develops software,
phones mobile or objects connected, home automation and robotics. This
diversification is a real strategy since Google regularly buys start-ups and
part, for several years, the most innovative international companies.
And this is not the last patent, filed in the United States, which
will contradict this position. Indeed, Google just dropped a totally innovative
system. It allows to associate advertising with the transport of potential
consumers. The idea is tosend targeted advertising to a person who will
be transported to the professional, author of the pub. The ride will then
free or almost according to certain parameters (depending on the distance, the
type of products concerned, etc.), the purchase without imposed. An original way
for professionals to ensure that the client comes to them... What is sometimes
the most difficult!
On the other side, it is a convenient way to get to a
store when a purchase is carried out. Ideal for people without means of
transport or that move hardly, it may also become one interesting option for
others. We can imagine that a couple or a family will appreciate that a car pick
them to go, for example, in a restaurant.
This patent says that targeted
advertising may be broadcast on mobile or in physical locations (such as
train stations, bus stops, etc.).
Specifically, this device will be complex
to implement and will have to adapt to each country: taxis or private cars,
evaluation of transport costs, potential profits for professionals, etc.
Google is only the beginning and realized maybe not this device. However, it
should be noted that patent innovation.