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  • Download Coupe du monde 2014 - *Coupe du monde 2014* Available for free, the 2014 World Cup is a software to follow this world football competition that takes place in Brazil in June/Jul...
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Russia laughing at their errors in the closing ceremonies

Russia laughing at their errors in the closing ceremonies



Russia laughing at their errors in the closing ceremonies


Sunday, February 23, 2014 | 0 comments | Read More

Penguin Evidence Inbound links That you could Still Develop

Penguin Evidence Inbound links That you could Still Develop

Life provides transformed lots online regarding webmasters. This is especially true because the Penguin started to be an integral part of our life. It isn't reports the high quality and also incidence involving back-link making provides drastically transformed given that Penguin reached village. The actual concentrate is now with the grade of back-links, certainly not content.

We have read clientele signify myths involving in a free fall search engine rank, and also we have been active aiding clientele concered about aged links with their sites. There is absolutely no hesitation that will the amount of risk-free links accessible to webmasters provides decreased substantially.

Nevertheless, it is possible to a number of Penguin proof methods to develop back-links so you can increase your SEARCH ENGINE OPTIMIZATION. A number of them are generally right here for you:

Great Written content - Although the concentrate is actually with the grade of back-links, certainly not content, an individual even now ought to retain the grade of your content substantial. Very good content may catch the attention of normal targeted visitors, and this generates Penguin proof back-links. By carrying on to make innovative, useful, and also one of a kind content, you can be attracting the proper crowd, and also inside greater figures. Therefore may create the particular normal task close to your links which the Penguin loves to see. Understand what employ a content strategy, many of us advocate an individual acquire one particular. This really is performed relatively simply by organizing your content to complement your brand name. It is additionally smart to assist your SEARCH ENGINE OPTIMIZATION team once you acquire the item.

Yahoo and google Penguin likes detailed, helpful articles that will check out subjects complete. No such as trashy articles with a reduced word count number. Despite the fact that we have been certainly not advising you need to be submitting articles of greater than 2K words long, many of us do think that will high quality posts that found a number of component of reports, information, or added content are going to be most effective, and get recognized with the bots.

Invitee Blogs - In case you are regarded regarding writing and also giving great content, an individual may be regarded as favourably if you search regarding customer web sites. You'll become almost certainly going to become asked for you to customer with sites and also sites once you create a brand yourself. Invitee blogging and site-building will likely give you additional chances to enhance your Yahoo and google Publisher Rank, and that's some thing the particular Penguin will never neglect. Invitee web site links assist to develop your standing online, they are balanced, allowable back-links, and in addition they usually drive brand new targeted visitors for you to internet websites. In case you are fortunate enough with an document publicized with one of many foremost sites such as Moz, Guardian, Huff Post, Neighborhood for example. then you certainly actually might find a big difference with your Publisher Rank.

Photographs - When we claim photographs, we have been such as the infographic. There's a caveat, nevertheless. Infographs took around our reports nourishes, as well as the more complicated kinds have a tendency to receive all the disapproval while debate. Be cautious together with your Infographs: Don't make use of another person's, help to make your. Be sure the particular data are generally appropriate and also mentioned. Possibly be careful around the look, layout and also colour pallette of the graph. Make certain the particular infograph increases your brand name, your authorship as well as your existing content way too. If it's certainly not obtaining these items, do not bother with the item. They get a long time to formulate andmake, of course, if performed poorly, could cause additional harm compared to excellent for your brand name standing. The good news nevertheless, is actually that will Infographs are generally great giving content and this makes back-links.

SEARCH ENGINE OPTIMIZATION is not any technique culture, if you are generally undecided, question. A fantastic SEARCH ENGINE OPTIMIZATION expert are going to be satisfied to assist you find their way the best methods to develop back-links the particular Penguin will need. This may not be just about looking for a inexpensive SEARCH ENGINE OPTIMIZATION support. Just what you are interested in is actually genuine perception of the particular search engine optimization algorithms, the direction they work and also tips on how to acquire methods that will tackle the down sides many people found.

Since usually, keep in mind that SEARCH ENGINE OPTIMIZATION is not a overnight quick fix solution to search engine rank. It will take time, work and also long lasting commitment. That is specially true involving high quality link-building. Whether you happen to be focusing on the item your self, or an individual employ any content advertising and marketing team to work, subsequent these uncomplicated suggestions should get upon the proper monitor.
Saturday, February 22, 2014 | 0 comments | Read More

Here are several Suggestions To acquire The very best Search Engine Optimisation Through youtube

Here are several Suggestions To acquire The very best Search Engine Optimisation Through youtube

youtube has become a house brand. Unveiled in 2005, they have now end up being the most powerful pressure in on the web video clip content sharing. Today, more than 1 thousand people make use of youtube on a regular basis. So, just what should you accomplish for you to gain from this great crowd, you have free usage of?

Here's the advice on ways to make use of youtube to aid raise your online business visibility on the web, ways to reach out to more men and women, along with ways to develop the brand name acceptance of the company.

Generating videos for a youtube crowd is actually one essential part of the information you need to be doing. And also most of us feel organizations that not necessarily benefit from youtube somehow, are generally minimizing their own visibility, along with prospective on the web.

Do you have videos sharing content for ones online business? In any other case, have you thought to? You are missing out on a big prospect, along with right now, it really is still free!

High class, well-made, along with innovative youtube videos employ a high possibility to be observed by simply countless numbers, or else millions, involving visitors. And they also possess the prospective to look viral far too. youtube isn't just pertaining to young adults to share with you funny minutes, along with stone new music. It is a electronic TELEVISION studio, providing you the chance to air flow your product towards the total network, once you would like, regardly as you similar to.

And this is actually the spot that the likelihood of improving SEARCH ENGINE OPTIMISATION also comes in. Together with usage of countless visitors, as well as the entire basis involving youtube in relation to sharing along with choice, in the event you create a very good video clip that is certainly loved along with shared by your audience, it could possibly add appreciably towards the appointments you catch the attention of to your website. The population expertise in your brand name, along with ultimately, your sales profits will also help.

Include most of us confident you that will youtube is important? Can be thus. Let's get started with many simple assistance.

Beneficial article marketing is dependant on engaging your customer along with commencing some sort of talk. youtube videos are generally ideal for engaging men and women along with appealing to these towards you. Think about one of the most favorite new content sharing hubs close to today, similar to Upworthy, or maybe Mashable. At this point contemplate the quantity of times a person should have made itself known yet on one in their included inbound links, then seen the item in youtube, then made itself known yet onto the video clip maker's website. This really is utilizing content for you to primary targeted visitors in your direction.

The first task is usually to produce the video clip for ones company. It not need to be pricey, and yes it certainly doesn't have to get lengthy, but it should be interesting, informative, or maybe humorous. And also it should be some sort of pretty pleased assertion of the brand name, whilst your business. Should you be not sure in relation to making a video clip, meet with a specialist article marketing expert, or maybe resourceful advertising bureau that will is able to provide you with many help. It's also wise to accomplish many study and search at what other organizations just like your own include submitted about youtube. That provides you with some terrific thoughts, along with motivate you.

The subsequent work is usually to produce your company youtube sales channel. Without having one, get one speedily. It is still free right now, but you will discover whispers that may possibly transform in the future thus will not pass up. Any sales channel about youtube is actually how you motivate followers for you to keep close track of you, also to view the many videos you publish along with reveal.

Be sure the videos you publish are generally thoroughly searchable. That you can do this by adding correct shut captions, plus keywords in the explanation your write to the video clip. Additionally, be smart while you are naming your video clip. The use of many well-chosen keywords in the identify, it really is more prone to be obtained in queries.

youtube trawls the shut captions, product descriptions, along with game titles to the keywords it requires every time a end user looks for some sort of video clip. You should definitely videos include every single prospect to be identified. The application of keywords in game titles along with product descriptions are also fantastic whenever your video clip is actually shared about other platforms, given it should come in place in their queries far too, along with ultimately, it will almost all bring about your current rankings with the major yahoo and google.

Remember to add your youtube videos in to your web site far too. That generates two-way targeted visitors, for you to along with from a youtube sales channel along with web site.

That's the item! It's seeing that simple seeing that that will. The key is usually to produce fantastic video clip content along with publish the item. Try and add the sharing involving other videos on your web 2 . 0 systems, together with sharing your videos. Immediately, you will build up some sort of subsequent on your sales channel, and find out leads to your web site metrics coming from new site visitors.
Saturday, February 22, 2014 | 0 comments | Read More

A few Tips For Using Pinterest To Increase Visibility Of Your Brand And Reach Out To More Customers

A few Tips For Using Pinterest To Increase Visibility Of Your Brand And Reach Out To More Customers

As you will know, Pinterest is a virtual pin-board social networking site, which is developing in ubiquity around the globe. It has been articulately depicted as an advanced scrapbook for the web age and we think this is an incredible depiction of it.

From a business perspective, Pinterest displays some incredible chances to organizations, particularly the individuals who are retailing any item or administration which is engaging to Pinterest's demographic.

The most amazing thing is that, in sticking pictures of their "top pick" things, pinners (purchasers) are essentially advertising items themselves. Pinterest is like a colossal visual guide of what individuals like, affection, need and strive for. A customer's heaven and a vender's dream!

Pins could be recorded and hunt down from inside a set of classes, recorded underneath. Moreover, the site has a web search tool which trawls the pin names and hashtags.

Pin classes are:

Pinterest has published noteworthy client figures which are keeping on growwing. So by what method can your business profit from this colourful, visual social networking stage? What's more why does it appear to be just as every time there's another site that all organizations might as well bounce on the following social networking fleeting trend.

That being said, firstly, we don't think Pinterest, or any viable social networking stage, ought to be utilized by every business. Social networking is just compelling in the event that it is utilized as a method for captivating and uniting with your group of onlookers, and providing for them included worth. In the event that you think online networking is an alternate spot to publicize then you won't get the positive outcomes you are trusting for.

In this way, that said, Pinterest is important to organizations whose gathering of people are additionally pulled in to Pinterest. It is likewise getting to be progressively alluring to the imaginative businesses, design, plan, culinary abstractions, makes, photography, advanced outline, artists, specialists, et cetera. Clearly this is because of the exceedingly visual nature of the site. Distinctive craftsmen, artisans, essayists and craftspeople are making sheets to showcase their work, and their spark. It's a wonderful method for anticipating a brand thought, or an outline logic.

It's likewise a fantastic statistical surveying apparatus. You can quite rapidly check what is hot, and what is not, simply by scrolling through the food of the most mainstream pins. Lamentably, Pinterest does not offer measurements, so chilly hard facts are not accessible, yet you can undoubtedly get a faultless feeling of the "atmosphere" of your business, and the gathering your group of onlookers is providing for certain thoughts, items or administrations.

The best Pinterest records as those that adjust sticking their own particular substance with re-sticking others' substance. They additionally have a tendency to be extremely dynamic consistently, and they have a wide mixture of sheets blanket numerous zones of investment. The greater the decision, the more individuals you will lure.

Some of our exhortation for Pinterest is like the general counsel we give customers about social networking promoting, for instance, take as much time as required, get to know the stage, and assemble your taking after as you get to know the site, and the clients.

All the more particularly for Pinterest however, here are some great tips -

Precisely categorise and characterize all your sheets. Make sheets that blanket an extensive variety of points. Don't be reluctant to get particular, individuals are hunting down their investment. Getting down to the portion will make the targets you achieve significantly more captivated. For instance, one general style board won't be as capable as sheets for shoes, differentiates, seasons, certain fashioners, or colour sheets.

Be creative and innovative! Not right with the pictures you decide to stick, however with the names, hashtags, and titles that you utilization. The more magnetic, inventive, and outwardly satisfying a board is, the more probable you are to get supporters.

Make your profile portrayal captivating and intriguing, and keep in mind to include your site URL. No deals talk!

When you include pins with your own particular substance, determine some of them connection to the substance, articles, or site you are sticking. These are back connections, they are Google Penguin amicable, and they will support SEO.

Include the Pinterest "Pinit" catch all your site pages, writes and on any substance you post on the web. Also when you are making new substance, remember Pinterest clients. Use Pinterest cordial pictures, and stick to the right width measurements of 192 for pins for the primary page, and 600 for an augmented pin.

In particular, take a gander at your Google measurements before you begin, and afterward continue checking them as your Pinterest taking after develops. We think you'll see a positive contrast and development in guests!

Look at Latest Video For More Information - http://www.youtube.com/watch?v=kjc93qaty6u
Saturday, February 22, 2014 | 0 comments | Read More

Paramount Elements Business Websites Should Have To Achieve Successful Search Engine Optimization

Paramount Elements Business Websites Should Have To Achieve Successful Search Engine Optimization


There are numerous IT specialists who say that site design improvement no more assumes a paramount part in assisting with the advancement and accomplishment of any business' or organization's site. Also there are doubtlessly numerous individuals who invalidate such thought.

Specialists still gauge that it will be quite a while before SEO gets to be totally futile and numerous mistrust that this will even happen. What is accurate, however, is that old-school or bygone strategies and methods that concentrate on building connections and stuffing substance with essential words, are in reality out of date. Such conventional strategies can now be announced "dead" as a result of the later calculation upgrades and progressions.

For entrepreneurs to uphold and accomplish triumph with their online battles, existing SEO basics that underscore high-esteem, quality and premium substance might as well still be executed. However SEO experts caution that it is not only about substance today. Site holders may as well realize that these days, it is imperative to transform and distribute substance that are spectator neighborly with great quality and in the meantime, popularise and enhance them through third party referencing courses of action and advance them inside distinctive social networking systems. IT examiners can't stretch enough that today, if any of these parts are truant or not done or executed, any SEO structure and method will only break down.

Site possessors and even engineers may as well verify that notwithstanding remembering the above tips, they additionally need to determine that their sites are finished and that certain components are set up to help with their SEO structure. The following are a portion of the fundamental yet exceptionally crucial characteristics all site must have or spread:

1. Enhancement arranged on location structural planning. Together with the site's general organization is additionally vital and discriminating to help with any SEO battles. The site must be set up in such a path, to the point that will make it simple for web search tools to recognize and file its substance. Site holders and engineers may as well investigate and tweak the site's code as per what internet searchers love. Furthermore by utilizing and having the right key expressions and portrayals and setting them in vital spots on location, any SEO operation will positively be more effective and compelling.

2. Bounteous online networking associations. Truly, no SEO fight will be great without using online networking. In that capacity, site managers and engineers may as well verify that their site is joined and simple to pursuit and access through the different online networking stages.

3. Snappy stacking time. Speedier stacking sites revel in higher great change rates. In that capacity, all sites ought to be facilitated by quick and committed servers. This in itself can recently be an effective and helpful SEO device.
Saturday, February 22, 2014 | 0 comments | Read More

Instructions to Make Your Website or Blog Popular

Instructions to Make Your Website or Blog Popular

It is insufficient to possess a site or a web journal, if that site or website is not fruitful or famous i. e if that site does not lure many guests every month. No site or website holder ever felt fulfilled having a webpage right for the purpose of it. Without fame, profiting through a site or online journal is basically unthinkable.

Previously, site managers commonly have their sites fabricated and intended for them, after which they look for method of forcefully advertising the new webpage both online and logged off with the expectation that individuals will get conscious of their locales' presence and start to visit them. Some site or web journal possessors have attained notoriety along  these  lines. In any case nowadays, as the patterns change, the key variable that makes for a site's prominence is the nature of substance the site conveys.

With the ascent in the utilization of web administrations on compact mechanisms, (for example, Smartphones and tablet Pcs) and changes in web openness, web clients have expanded the measure of time they use on the web. Additionally, with some overview reports demonstrating that around the range of 83% of all web clients scan for data internet utilizing web search tools, it is significant for site or online journal holders to see how web indexes work so they can make important substance that web index will effortlessly list and rank higher. Making significant substance suggests giving remarkable and crisp data or posts that web clients will discover advantageous and fascinating. Finishing this on a standard groundwork can help you pick up ubiquity for your site or blog over the long run.

In any case, it starts with looking into, investigating, and comprehension the way of your target guests as far as their age section, occupation, salary, status and so on. Your comprehension of your reasonable guests will help you make content that they will discover handy and profitable. For example, before composing a site substance or blog entry, ask yourself what careful pursuit words will a web index client compose in the inquiry bar keeping in mind the end goal to discover your substance. At times, you may need to refine your point title commonly to make it match an ordinary pursuit inquiry web index clients are prone to make.

With the assistance of web search tools, it is simpler to make a site or website prevalent. Significant web search tools like Google.com normally gain in excess of 4 million guests every day, who are hunting down data, stimulation, items, administrations and so on.

Web crawlers managers dependably try to enhance their clients inquiry encounters by conveying exact indexed lists that most nearly match their clients' pursuit question, thusly, they will have the capacity to make their clients continue belittling their administrations. This then implies the web crawlers will proceed good to go and continue profiting through publicizing income.

Making substance that match commonplace hunt questions will expand your site or website's possibilities of being uncovered through web crawlers. Despite the fact that this ought not be seen as a definitive equation for accomplishing fame for your site or website, it ought to be viewed as a powerful one that will end up being your most paramount site or online journal prominence mystery in the long run.

Much obliged to you for perusing this post.
Wednesday, February 12, 2014 | 0 comments | Read More

Blogging With SEO Success

Blogging With SEO Success

A great deal has been said as of late online in regards to blogging and visitor blogging. While 2013 was arriving at a close, 'visitor blogging' was on every advertisers lips. Matt Cutt's Blog on the twentieth January of not long from now created advertisers to detach their hair. Like all things, when a thought hits the web, each one bounces on that temporary fad for trepidation of not taking after the swarm.

While I concur with parts of both sides of the contention, I feel most advertisers are overlooking what's really important of all the "Google" overhauls in any case. I see most advertisers are baffled in being lead to accept a plan will work, and inside a couple of months, are advised that it will prompt punishments. Where I concur with the general feeling of hatred is the way to go that being backlinked to/from a spammy site will make you be penalised, as opposed to the spammy blog itself. I genuinely accept if the proposition is to lessen spam, Google might as well target spam locales to start with, not the individuals who connection to it. Assuming that there is no quality in a site, nobody will need to connection to it in any case. It's a no win situation, on the grounds that regardless of what turns into the following enormous thing for advertisers, it implies that many sites/seoists will be doing a ton of that, constantly. This in itself will get to be spammy, and face a potential punishment down the line at some stage.

I discover an alternate methodology lives up to expectations. Uniqueness. Why take after the swarm so quick along these lines much. When you catch wind of the following enormous web advertising pattern, take as much time as required with it. Take a gander at it tomorrow. Decipher where the profit is for you and your clients, and when it bodes well, do it. Never detached sight of the most critical thing - Your Brand. Disregard what suggestions may emerge from the web crawlers. Overlook what you can't control. Concentrate on what could be accomplished. I have confidence in the 80/20 guideline in all cases. 80% exertion on attempted and trusted plans and 20% on hypothesis. I treat my organizations, sidelines and my customers distinctively. I don't lecture 'do what I do' to everybody. I trust in Giving my clients a blend of what they need and what is best for them. There are no situated of 'must accompany tenets' concerning blogging, SEO or promoting on the web. What is accurate however in the event that you read between the lines and the consequent dropping out of affection with visitor blogging is this: advertisers who do the same things that different advertisers are completing are not doing their employment fittingly. In my brain that is spam. This makes in itself an issue for web indexes, so far once more, they can't tell the great from the awful. Whatever they can do is stain everybody with the same brush.

Coming to the meaningful part of utilizing web journals for SEO victory carries me to this. Most organizations have been advised to make a site on an enormous, high standing website webpage, expecting that might be the way to victory. In principle it sounds great, to recover a connection from high G.r. Site might do ponders for you. The issue as I see it is the majority of these pages have a quite low page power, as they are disengaged in the internet. This methods is it elusive, as well as making an interfacing framework is time intensive and not an extraordinary utilization of exertion. An improved arrangement is to make a web journal on your own website, and stake it to your online networking each time you post. Assuming that you are not kidding about utilizing a blog, the profits of utilizing your marked webpage for it are huge. It makes crisp substance, which Google love. Likewise, It fulfils your prerequisite to compose relative and new substance. Very little risk of it being double when you keep in touch with it yourself. It can go about as an update, without needing to utilize mailchimp or other mail merger programming. Individuals can subscribe to your food. You can utilise pictures at the right size for optiminal offering, expanding the shots of your web journal going 'viral'. (I utilize the term Viral inexactly).

You can effectively impart it to your online networking of decision, either by a robotized framework or by an allotment plugin. I chip away at Wordpress frameworks generally and unquestionably the best choice is 'Jetpack'. Some facilitating organizations won't permit an immediate connection to Wordpress, as it is considered to be a security hazard. However in the event that you have a Wordpress site, and include a posting page, joined with jetpack, it is stunning. The Publicize characteristic is my tip of the day. You can set up another post in minutes, include an offered picture and distribute to your own particular site, Facebook, Twitter, Google+, Tumblr, Linkedin and Path at the click of a bind. What is best is it connections to your online journal page on social networking destinations. This urges individuals to navigate to your webpage, which is the fundamental point in blogging in any case. So there you have it, begin from your own particular site, connection to outer locales, with regular connections to your home site. It takes as long as it takes to compose an article, and you get to tick all the cases for cross stage posting, with a grapple interface in one.
Wednesday, February 12, 2014 | 1 comments | Read More

Step by step instructions to Use SEO With Wordpress Blogs

Step by step instructions to Use SEO With Wordpress Blogs

Web promoting today is much not the same as it was years back. When you had a straightforward comprehension of HTML, it was conceivable to make a site and offer your items, accomplishing a high standing on the internet searchers without that much exertion. As Internet promoting has advanced, individuals have moved far from HTML sites and are utilizing Wordpress web journals for the items that they offer. It is much simpler to consistently redesign your online journal, and attain higher rankings for particular watchwords, utilizing all that Wordpress brings to the table.

Step by step instructions to Use SEO With Wordpress Blogs


In this article, we will take a gander at particular systems that you can use to guarantee that your on location showcasing endeavors will help you to accomplish top rankings in the internet searchers.

Seeing in the vicinity And Off-site SEO

There are two separate sorts of site design improvement methods that you have to utilize when you are attempting to rank well in the internet searchers. Off-webpage streamlining involves the utilization of acquiring backlinks from numerous areas on the web with connections indicating back your essential website page. By utilizing a combination of distinctive words for your hyperlink content, you can rapidly enhance your in general rankings by aggregating hundreds or many backlinks indicated your site. Despite the fact that this method does have its benefits, it is likewise vital to do legitimate on location enhancement.

This includes utilizing interesting content for your substance, making a storehouse structure or classification structure for your Wordpress website, and likewise doing what is called interlinking, a procedure by which you join the greater part of the pages on your webpage making simple route for both guests and web crawler arachnids that will file your page. There are two ways that you can rapidly actualize SEO on your Wordpress blog. This is by utilizing the correct subjects and modules. How about we examine what topics and modules are, and how you can utilize them to your profit.

Utilizing Wordpress Themes To Improve Your SEO

In spite of the fact that most individuals copartner Wordpress topics with essentially having the capacity to change the manifestation of your site on-the-fly, they additionally assume an extensive part in legitimate website streamlining. By utilizing a topic that heaps quite rapidly, it can enhance your possibilities of standing higher as a consequence of having a quicker stacking time. Moreover, distinctive topics have diverse layouts, some of which are much less demanding to explore than others. By having a simple to explore topic introduced, guests to your site might really stay longer, diminishing your skip rate.

Your bob rate is the time span that guests use on your site. When they go rapidly, your skip rate is high. When they stay longer, your ricochet rate is low. By having a Wordpress topic that propels individuals to stay longer, you can likewise expand your web crawler standing, subsequently viably executing SEO by picking the best possible subject.

Utilizing Wordpress Plug-Ins To Improve Your SEO

The most effortless approach to enhance your web index positioning with a Wordpress site is to utilize the best possible modules. These are scripts which can help you attain certain impacts on your site which are actuated and arranged inside the Wordpress settings. One of the best ones to utilize is the All within One SEO Pack, a module that is intended to upgrade your Wordpress blog for the internet searchers immediately.

By introducing and initiating this module, and making several designs, your Wordpress site will be fittingly streamlined for the web index bots, permitting it to have a higher likelihood of attaining first page rankings.

In spite of the fact that there are numerous different procedures that could be utilized with your Wordpress online journal to enhance your on location SEO, by utilizing the All within One SEO Pack, and numerous other modules that are intended to streamline websites with Wordpress, you ought to have the ability to enhance your chances for standing for particular pivotal words on the web indexes today.
Wednesday, February 12, 2014 | 0 comments | Read More

Easily Meet the criteria to improve Sales in addition to Revenue

Easily Meet the criteria to improve Sales in addition to Revenue

Wondering, serious or perhaps simply no prospective?

Learning to qualify before you start from the sales process is one of the main problems sales guys in addition to organization owner's experience today. Understanding the best way to properly qualify a sales lead could possibly be the change between final a sale effortlessly or perhaps going after an opportunity that's deceased prior to this perhaps begins.

Some people fall into the actual habit connected with thinking that everyone in arm's get to is a prospective purchaser. Many people believe that everyone wishes in addition to requires exactly what they may be advertising. It is a dangerous mentality since most potential customers will not be produced the same.

Closing sales in addition to developing a company isn't regarding advertising to help everyone; it is regarding advertising to help everyone that is a "qualified" potential customer. The responsibility connected with qualification falls within the shoulder blades from the sales rep. Retaining manage from the sales talk in addition to inquiring the correct issues can easily filter away potential customers which have been simply slightly wondering, really serious or perhaps simply no prospective in any respect. It is up to you to uncover and also the more rapidly you do the higher.

Numerous sales guys complete minimal qualifying. A number of will not feel relaxed using manage from the sales process proper from the beginning (which is critical in qualifying). A number of are usually unlikely to help qualify clients given that they will not wish to disappear in addition to move ahead. Last but not least, a number of will not take the time to help qualify given that they observe everyone as a shopper.

Being qualified is not hard but if your potential customers fulfill these key elements:

Some sort of have to have : A knowledgeable potential customer requires your own solution today or perhaps relatively rapidly. It is up to you to help inquire issues based on that need, discover his or her discomfort, problems in addition to difficulties all around repairing that need and listen to in the event that they may be serious or perhaps wondering. Significant people you will need to deal with his or her problems. Wondering people get pleasure from dealing with his or her problems with simply no goal connected with repairing all of them.

An acceptable budget. A knowledgeable potential customer has the cash to buy your service or product. Do not spend your time chasing someone that really can not pay for to purchase that which you market. When they solely possess $500 to fix a $5, 000 problem, you must disappear. It's not a match. Recommend additional options yet pursing this sort of sale waste items your time and efforts, cash in addition to energy.

This power to purchase. A strong lead in addition to certified potential customer is usually strengthened in addition to organized to take action. They may be prepared through simply enthusiastic about your own service or product to help dedicated to your own options.

Without most three these elements a sale seriously isn't very likely to happen. At this time there will almost always be those people who are enthusiastic about that which you complete in addition to market. Your task would be to qualify the folks that will turn out to be dedicated to your own options.

Being qualified potential customers is critical to help sales achievement. It helps a person remain on focus on in addition to make use of your time and efforts wisely. Whenever you inquire wonderful issues to get certified potential buyers, a person steer clear of throwing away time, energy in addition to cash together with people that were never likely to invest in from the start. You can really feel more happy, since you will shut more sales through really certified in addition to serious potential customers.

Produce your own sales process with this concept and you should possibly be prior to the game and also the levels of competition.
Wednesday, February 12, 2014 | 0 comments | Read More

Japan ruling party candidate elected Tokyo governor, aiding Abe

1 of 2. Japan's former Health Minister Yoichi Masuzoe (C) and his wife Masami (front 2nd R) hold flower bouquets while posing with his supporters at his office in Tokyo February 9, 2014, following local media reports that he is sure to be elected as Tokyo's new governor. Credit: Reuters/Yuya Shino

TOKYO (Reuters) - A candidate backed by Prime Minister Shinzo Abe won Sunday's election for governor of Tokyo, frustrating a rival's efforts to make the vote a referendum on the Japanese leader's pro-nuclear energy policy nearly three years after the Fukushima disaster

The widely-expected victory by former health minister Yoichi Masuzoe comes as a relief for Abe, who had suffered a rare setback in another local election last month.

The 65-year-old Masuzoe, backed by Abe's Liberal Democratic Party, was the winner by a wide margin, according to media exit polls. Even before most votes were counted, Masuzoe's opponents conceded defeat.

The winner's most prominent rival was former prime minister Morihiro Hosokawa, 76, who came out of retirement to run and - with support from charismatic ex-premier Junichiro Koizumi - had put opposition to atomic energy at the core of his platform in the race to lead the capital city of 13.3 million people.

Hosokawa came in a close third after lawyer Kenji Utsunomiya, who also opposes nuclear power, NHK public TV said. A half-hour before the polls closed, turnout was a mere 34 percent, well below recent polls, the broadcaster said.

"I will make Tokyo the world's No. 1 city," Masuzoe told supporters. "I want to work on social welfare, disaster preparedness, the economy and especially to make the Tokyo 2020 Olympics a success."

Masuzoe had not made energy policy a prime focus, although he said Japan should reduce its dependence on nuclear power in the medium to long term. After his victory was announced, he reiterated that stance, adding he wanted to raise the share of renewable energy sources in Tokyo's electricity supply.

Public trust in nuclear energy in Japan was battered by the March 2011 disaster at Tokyo Electric Power Co Inc's Fukushima nuclear power plant north of Tokyo, triggered by an earthquake and tsunami. It was the world's worst nuclear accident since Chernobyl in 1986.

SPLIT VOTE

Surveys have shown that most Japanese voters favour abandoning nuclear power, either immediately or in the longer term, but they also indicate that energy policy is not as important an issue for voters as jobs and the economy, an ageing population and welfare.

However, Masuzoe's win is unlikely to mean smooth sailing for Abe's efforts to restart reactors shut down after the Fukushima accident. This is because of delays in safety checks by a new atomic regulator and the need to persuade host communities to agree to the government's plans.

Hosokawa opposed Abe's plans to make nuclear power a core source of energy and to restart the reactors.

Addressing supporters, Hosokawa said he felt there was a gap between the results and the enthusiasm he felt on the campaign trail.

"I am very sorry that my efforts were insufficient and that I could not meet the expectations of those who supported me so earnestly," he said.

Some anti-nuclear activists had urged Hosokawa and Utsunomiya, who was backed by the Japanese Communist Party, to join forces to avoid splitting the anti-nuclear vote.

Hosokawa led an anti-LDP coalition that briefly ousted the long-ruling party in 1993 for the first time in nearly four decades, but he quit the next year over a financial scandal.

Koizumi, 72, was one of Japan's most popular leaders during his 2001-2006 term and was once Abe's mentor.

Both ex-premiers supported nuclear power while they were in office but changed their stance after the Fukushima disaster.

Former air force chief of staff Toshio Tamogami, who resigned in 2008 after denying in an essay that Japan was the aggressor in World War Two, came in fourth. The pro-nuclear power Tamogami heads the nationalist group "Gambare Nippon!" ("Stand Firm! Japan").

The election was held to replace Naoki Inose, who resigned in December over a financial scandal.

(Editing by William Mallard and Richard Borsuk)

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NSA own security was weak


The Dispatch 
public affairs team talks politics and tackles state and federal government issues in the Buckeye Forum podcast.

WASHINGTON — Intelligence officials investigating how Edward Snowden gained access to roughly 1.7 million of the country’s most highly classified documents say they have determined that he used inexpensive and widely available software to “scrape” the National Security Agency’s networks, and he kept at it even after he was briefly challenged by agency officials.

Using “Web crawler” software designed to search, index and back up a website, Snowden “scraped data out of our systems” while he went about his day job, according to a senior intelligence official. “We do not believe this was an individual sitting at a machine and downloading this much material in sequence,” the official said. The process, he added, was “quite automated.”

The findings are striking because the NSA’s mission includes protecting the nation’s most sensitive military and intelligence computer systems from cyberattacks, especially the sophisticated attacks that emanate from Russia and China. Snowden’s “insider attack,” by contrast, was hardly sophisticated and should have been easily detected, investigators found.

Moreover, Snowden succeeded nearly three years after the WikiLeaks disclosures, in which military and State Department files, of far less sensitivity, were taken using similar techniques.

Snowden had broad access to the NSA’s complete files because he was working as a technology contractor for the agency in Hawaii, helping to manage the agency’s computer systems in an outpost that focuses on China and North Korea. A Web crawler, also called a spider, automatically moves from website to website, following links embedded in each document, and can be programmed to copy everything in its path.

Snowden appears to have set the parameters for the searches, including which subjects to look for and how deeply to follow links to documents and other data on the NSA’s internal networks.

Among the materials prominent in the Snowden files are the agency’s shared “wikis,” databases to which intelligence analysts, operatives and others contributed their knowledge. Some of that material indicates that Snowden “accessed” the documents. But experts say they may well have been downloaded not by him but by the program acting on his behalf.

Agency officials insist that if Snowden had been working from NSA headquarters at Fort Meade, Md., which was equipped with monitors designed to detect when a huge volume of data was being accessed and downloaded, he almost certainly would have been caught. But because he worked at an agency outpost that had not yet been upgraded with modern security measures, his copying of what the agency’s newly appointed No. 2 officer, Rick Ledgett, recently called “the keys to the kingdom” raised few alarms.

“Some place had to be last” in getting the security upgrade, said one official familiar with Snowden’s activities. But he added that Snowden’s actions had been “challenged a few times.”

In at least one instance when he was questioned, Snowden provided what were later described to investigators as legitimate-sounding explanations for his activities: As a systems administrator, he was responsible for conducting routine network maintenance. That could include backing up the computer systems and moving information to local servers, investigators were told.

But from his first days working as a contractor inside the NSA’s underground Oahu, Hawaii, facility for Dell, a computer maker, and then at a modern office building on the island for Booz Allen Hamilton, a technology consulting firm that sells and operates computer security services used by the government, Snowden learned something critical about the NSA’s culture: While the organization built enormously high electronic barriers to keep out foreign invaders, it had rudimentary protections against insiders.

“Once you are inside, the assumption is that you are supposed to be there, like in most organizations,” said Richard Bejtlich, the chief security strategist for FireEye, a Silicon Valley computer security firm, and a senior fellow at the Brookings Institution. “But that doesn’t explain why they weren’t more vigilant about excessive activity in the system.”

Through his attorney at the American Civil Liberties Union, Snowden did not specifically address the government’s theory of how he obtained the files, saying in a statement: “It’s ironic that officials are giving classified information to journalists in an effort to discredit me for giving classified information to journalists. The difference is that I did so to inform the public about the government’s actions, and they’re doing so to misinform the public about mine.”

The NSA declined to comment on its investigation or the security changes it has made since the Snowden disclosures. Other intelligence officials familiar with the findings of the investigations underway — there are at least four — were granted anonymity to discuss the investigations.

In interviews, officials declined to say which Web crawler Snowden used, or whether he had written some of the software himself. Officials said it functioned like Googlebot, a widely used Web crawler that Google developed to find and index new pages on the Web. What officials cannot explain is why the presence of such software in a highly classified system was not an obvious tipoff to unauthorized activity.

When inserted with Snowden’s passwords, the Web crawler became especially powerful. Investigators determined that he probably also made use of the passwords of some colleagues or supervisors.

But he also was aided by a culture within the NSA, officials say, that “compartmented” relatively little information. As a result, the 29-year-old computer engineer had access to unencrypted files that dealt with information as varied as the bulk collection of domestic phone numbers and the intercepted communications of Chancellor Angela Merkel of Germany and other leaders.

Investigators have found no evidence that Snowden’s searches were directed by a foreign power, despite suggestions to that effect by the chairman of the House Intelligence Committee, Rep. Mike Rogers, R-Mich., in recent television appearances and at a hearing last week.

But that leaves open the question of how Snowden chose the search terms to obtain his trove of documents, and why, according to national intelligence Director James Clapper, they yielded a disproportionately large number of documents detailing U.S. military movements, preparations and abilities around the world.

In his statement, Snowden denied any deliberate effort to access any military information. “They rely on a baseless premise, which is that I was after military information,” he said.

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Bangladesh Factory Owners Surrender In 2012 Fire That Killed 112

hide captionA Bangladeshi police officer walks between rows of burned sewing machines in the Tazreen Fashions garment factory outside Dhaka, Bangladesh, in Nov. 2012.
A Bangladeshi police officer walks between rows of burned sewing machines in the Tazreen Fashions garment factory outside Dhaka, Bangladesh, in Nov. 2012.
Khurshed Rinku/AP
The owners of a Bangladesh garment factory that caught fire in 2012, killing 112 workers, have surrendered to police to face homicide charges.

Delwar Hossain and his wife, Mahmuda Akter, were charged in December but remained free until their surrender on Sunday. The couple were denied bail. If found guilty, they face a maximum sentence of life in prison.

The Tazreen Fashions factory, which produced clothing for retail giants such as Wal-Mart, lacked emergency exits and other safety measures.

As we reported soon after the deadly blaze in November 2012, three managers who allegedly prevented workers from fleeing the burning factory were arrested, but the owners had remained free.

The fire sparked anger and protest in Bangladesh.

As The Associated Press writes:


"The investigation found that when the fire broke out, managers and security guards told workers it was part of a regular drill and it was too late for many to escape. Workers found the gates locked from outside as the fire engulfed the sprawling building, according to the investigation."

"... Arrest warrants were issued Dec. 31 for six who police said had fled, including the two owners."

"After Hossain and Akter surrendered Sunday, a Dhaka court rejected their bail petition and ordered them to be jailed, pending further legal procedures."

Bangladesh has been plagued by fires and collapses of sweatshop-type factories that supply large U.S. and European retail chains.

Last year, the collapse of a factory in Savar, Bangladesh, killed 1,134 people. Shortly after that disaster, Walt Disney Co., decided to end its apparel production in Bangladesh, but Wal-Mart said it would continue to source its garments there.

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When is Fan Conduct Out Of Bounds?

Now that Oklahoma State’s Marcus Smart has pushed an opposing fan in the chest after the fan’s verbal outburst, we know only that something worse than standing in the corner will happen to Smart. Fine. But what did the fan say, and more to the point, was whatever he said bad enough to punish him?

But a good starting point may just be the law itself. Legally, a criminal or civil action can occur for a simple assault. This Oklahoma State game of push was played in Texas. Section 22 of the Texas Penal Code defines an assault for criminal law purposes as when a person does any of the following:
intentionally, knowingly, or recklessly causes bodily injury to another, including the person’s spouse;intentionally or knowingly threatens another with imminent bodily injury, including the person’s spouse;  orintentionally or knowingly causes physical contact with another when the person knows or should reasonably believe that the other will regard the contact as offensive or provocative.
No that’s not him.

I am not aware of a statutory exemption for fans who don’t cheer well with others in sporting events. There are common law defenses of potential applicability. And practically speaking, prosecutors obviously have more pressing matters. In a civil context, private attorneys would require a retainer fee and payment for services beyond the monetary value of a victimized client – the college student.  (Though in the right case I’d contribute to the player defense fund if the player sued the fan – No NCAA rule against that!). But the law still provides a baseline for a conference or a school to impose fan sanctions.

So while a player gets a time-out from a future game(s), a fan could get a time-out from work, sitting in jail for just threatening “imminent” bodily injury. So if the Texas Techie said “I’ll kick your caboose right here, right now, back to OKC” Texas Tech could say “sanctions game on”.

The forbidden “physical contact” that is reasonably regarded as “offensive or provocative” could include any of the following in my view:
spitting,trippingthrowing something that hits the player that could reasonably be viewed as potentially hurting the player (a hard thrown paper airplane aimed at the eye qualifies), and evengiving the item to the person that throws something that hits the player.
And then there could be a few other items, though outside of the definition of assault. Imagine buying a program before the game that has this warning in 24-font bold writing:

“Profanity, ethnic or racial or gender-based epithets, lewd gestures, and “yo’ mamma” jokes or similar indiscretions are prohibited within ear shot of players or their families.  Punishment includes a minimum of immediate game expulsion, but may include sobering jail time, and other appropriate punishments. [“Ear shot” contemplates that most robust and annoying fan we all have heard].

 Sadly, I am half-joking about something that is not really a laughing matter. We should aspire to simply be kind to each other.  And when we see where we fall short, especially on a big stage, we should not miss the opportunity to reaffirm the principle. Our failure to treat an ill is to perpetuate the illness. The moral hazard of encouraging more bad behavior by condoning when it happens is not where we want to go, as a society or in the sports that mirror it.

Amid whispers of hypocrisy, I better go now myself – to church.
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Cali Company Recalls 8.7M Pounds of Meat

A Northern California company is recalling more than 8.7 million pounds of beef products because it processed diseased and unhealthy animals without a full federal inspection, federal officials said Saturday.
That’s a whole year’s worth of meat processed by Rancho Feeding Corp., which has been under scrutiny by the USDA Food Safety and Inspection Service. The agency said that without full inspection, the recalled products are unfit for human consumption.
They were processed from Jan. 1, 2013, through Jan. 7 and shipped to distribution centers and retail stores in California, Florida, Illinois and Texas. They include beef carcasses, oxtail, liver, cheeks, tripe, tongue and veal bones.
Last month the company recalled more than 40,000 pounds of meat products produced on Jan. 8 that also didn’t undergo a full inspection.
The problems were discovered as part of an ongoing investigation, the FSIS said.
A call to the company went unanswered.
There have been no reports of illnesses. An FSIS spokesman said because some of the products could still be frozen and in storage, a Class I recall was issued because the meat product could cause serious, adverse health consequences.

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Copenhagen Zoo explains its decision to euthanize healthy, 2-year-old beast

Keld Navntoft / AFP / Getty Images Picture taken on Feb. 7, 2014 shows a perfectly healthy young giraffe named Marius who was shot dead and autopsied in the presence of visitors to the gardens at Copenhagen zoo on Febuary 9, 2014 despite an online petition to save it signed by thousands of animal lovers.
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Justice Dept. latest to apply privileges, protections for same-sex spouses

Attorney General Eric Holder announced Saturday evening that the Justice Department will now follow a landmark Supreme Court ruling on same-sex spouses, which means they will no longer be compelled to testify against each other in civil and criminal cases.
The policy changes mean same-sex spouses also should be eligible to file jointly for bankruptcy and have the same rights and privileges in federal prison as inmates in heterosexual marriages.

Prosecutors have used various legal challenges against the spousal privilege. But Holder made clear the federal government will no longer make such challenges, even in states where same-sex marriages are not recognized.

The changes will officially be made through a policy memorandum to be issued Monday.

“This means that, in every courthouse, in every proceeding, and in every place where a member of the Department of Justice stands on behalf of the United States -- they will strive to ensure that same-sex marriages receive the same privileges, protections and rights as opposite-sex marriages under federal law,” Holder said at the Human Rights Campaign’s Greater New York Gala.

Among the agencies under the Justice Department that will be impacted by the changes are the FBI, the Bureau of Prisons and the Bureau of Alcohol, Tobacco, Firearms and Explosives.

Holder also said same-sex couples will now qualify for several Justice Department benefits programs, including the September 11th Victim Compensation Fund and benefits to surviving spouses of public safety officers who suffer catastrophic or fatal injuries in the line of duty.

“This landmark announcement will change the lives of countless committed gay and lesbian couples for the better,” said campaign President Chad Griffin. "While the immediate effect of these policy decisions is that all married gay couples will be treated equally under the law, the long-term effects are more profound. Today, our nation moves closer toward its ideals of equality and fairness for all."

Holder's speech was criticized by the conservative National Organization for Marriage.

"This is just the latest in a series of moves by the Obama administration, and in particular the Department of Justice, to undermine the authority and sovereignty of the states to make their own determinations regulating the institution of marriage," said Brian Brown, the group's president. "The changes being proposed here to a process as universally relevant as the criminal justice system serve as a potent reminder of why it is simply a lie to say that redefining marriage doesn't affect everyone in society."

Holder compared this generation’s efforts to achieve same-sex marriage rights to those in the 1960s for achieving civil rights and said the stakes “could not be higher.”

"The Justice Department's role in confronting discrimination must be as aggressive today as it was in Robert Kennedy's time," Holder said of the attorney general who played a leadership role in advancing civil rights.

The changes are the most recent application of a Supreme Court ruling that struck down a provision in the Defense of Marriage Act defining marriage as the union of one man and one woman. The decision applies to legally married same-sex couples seeking federal benefits.

After the Supreme Court decision last June, the Treasury Department and the IRS said that all legally married gay couples may file joint federal tax returns, even if they reside in states that do not recognize same-sex marriages.

The Defense Department said it would grant military spousal benefits to same-sex couples. The Health and Human Services Department said the Defense of Marriage Act is no longer a bar to states recognizing same-sex marriages under state Medicaid and Children's Health Insurance Programs. The U.S. Office of Personnel Management said it is now able to extend benefits to legally married same-sex spouses of federal employees and annuitants.

Holder told his audience:

--The Justice Department will recognize that same-sex spouses of individuals involved in civil and criminal cases should have the same legal rights as all other married couples, including the right to decline to give testimony that might incriminate their spouse.

--The U.S. Trustee Program will take the position that same-sex married couples should be eligible to file for bankruptcy jointly and that domestic support obligations should include debts such as alimony owed to a former same-sex spouse.

-- Federal prisoners in same-sex marriages will be entitled to visitation by a spouse, inmate furloughs during a crisis involving a spouse, escorted trips to attend a spouse's funeral, correspondence with a spouse and compassionate release or reduction in sentence based on an inmate's spouse being incapacitated.

The Associated Press contributed to this report.

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It All Comes Down to Perspectives

I took a picture out of the hotel window. When I look at it I see about two inches of snow, no big deal. Here's a little more information. The picture was taken from my hotel in Atlanta, Georgia, the week of January 26th. Atlanta doesn't see much snow. What to me looks like a dusting of snow, (I mean, you can't even build a snowman with it) led Georgia to declare a state of emergency. Highways were impassible. There were accidents and abandoned cars everywhere. Schools closed early, and because of the roads, some the kids ended up sleeping at school or on freezing cold school buses.
The hotel I was staying in became a refugee camp. People slept on chairs and sofas in the lobby, the hotel operated on a skeleton staff for two days because people couldn't get to work and those that were there were sleeping on cots. I kept thinking… "Come on guys… it's TWO inches of snow".
What I was forgetting was that snow is something I'm very familiar with. I know how to deal with it. We have shovels and salt easily accessible. I have a warm coat and boots. Because I am prepared for snow I can succeed in a snowy environment and enjoy it. For other people snow is unfamiliar. Sure they know what it is, but rarely, if ever, have to deal with it. They are unprepared. They don't have the proper equipment or clothing. They don't understand the impact it can have.
So while I looked at the snow and thought … 2 inches of snow… what's the big deal? It was a very big deal for the people of Atlanta.
So what does this have to do with your business?
It all comes down to perspective and recognizing your (or someone else's) experience and not judging results.
For example: There are times when I try something new. Maybe I see another business owner doing it and think I'll have good results because that's what I see happening "out there". However, when I try it, nothing goes as planned and my results are lackluster or worse.
Other times, I am the one who is doing something well and I watch other people try to do it. They often fail.
There is nothing wrong with trying new things. The problem comes in when you judge yourself for not succeeding when others do, or you judge others for not living up to your expectations.
Trying new things is hard, especially when you don't get the results you want. It's easy to think you're simply not good at it and just give up. The good news is that success is usually close by. If you try something that doesn't work, even though everyone else can seem to make it work, give yourself permission to try again, you just might find that with a little more experience you get the results you want.
The one thing I do know about Atlanta is that it will snow there again. Maybe not this year or even next, but it will snow. I hope that Atlanta learned a few lessons to make the next snowfall easier on its citizens.
Carrie Greene is a speaker, author & business coach. She is a business strategist & productivity expert helping entrepreneurs get clear on what they want and creating simple plans to get there. She is the author of "Chaos to Cash: An Entrepreneur's Guide to Eliminating Chaos, Overwhelm & Procrastination So You Can Create Ultimate Profit!" Resources at http://carriegreenecoaching.com/

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How to Sell Yourself Without a Sales Pitch

Two and a half years ago, I chanced upon something in my business that is transforming my life…
What did I discover?
I simply sat down and started writing emails on a daily basis to service providers about working with clients. I had just come off of a bit of a client "train wreck" and I had some issues to work through.:)
The truth is, I had made some serious mistakes in managing the client relationship. It was pretty much my fault for being naive, shortsighted and scared. I though that, rather than stay angry for the rest of my life, I'd try to turn my experiences into a positive.
So I decided to start sharing what I learned about working with clients with others who were in very similar situations. I simply sit down each morning and write an email focused on helping solve the problems of my readers.
In my work as a direct response copywriter, I spend most of my time doing things that some people might consider impossible. In the space of a relatively short salesletter, a copywriter has to get the attention of a reader, build some trust, present a product or service and show how that can add value to the reader's life. Then (as if that isn't hard enough), the copywriter has to present a specific offer for the reader and prompt action on that offer sooner than later.
When everything works, it is truly a beautiful thing.
The Valuable Conversation That Never Ends
The challenge when you're writing a salesletter is that you have a lot to accomplish in a very short period of time. That amount of time isn't how long your reader takes to read your letter--I wish you got that long.
You only have as long as your reader decides to give you. Once your reader withdraws her attention, your chances of making a sale go to zero. You lose.
That's why copywriters go to the trouble to write good salesletters. What makes a good salesletter?
Good salesletters are inherently valuable. That means that your reader goes away from your marketing better than before they read it. Your sales materials actually add value to your readers' lives regardless of whether or not any sale happens. Making sure this is true of your sales efforts certainly increases your chances of keeping someone's attention. But it's still a challenge.
If you were selling face to face, things would be much easier, of course. Your prospect probably wouldn't want to offend you by just leaving the room while you were talking. But that's exactly what happens when you're trying to sell in print. Your prospect can leave at any time. Ouch!
So imagine if you could start a sales conversation that never ended? One that didn't make an all or nothing sales proposition (which could easily be ignored)? One that didn't push anyone away but instead slowly drew them in?
This is what I discovered happens when you send a piece of value (email) every day into the life of your prospect.
Now there are plenty of people doing just this on a daily basis. Some for well over a decade now. So this approach is certainly nothing I invented. However, the number of organizations or individuals that make a commitment like this is small. Very small in the big picture.
That means you stick out if you do it. But that's not the most valuable benefit, not by far.
The Benefit of Slow Motion Demonstration
One of the most effective selling techniques is demonstration. There are countless examples of this throughout history. If you are selling, demonstrating what you have, showing what it does and how it benefits the buyer is an effective way to go about it.
People today are trained to ignore advertising. So if what you're sending them looks, feels and tastes like advertising, you are putting yourself at a disadvantage.
When you are "showing up" in someone's life every single day, you are demonstrating in tiny bite sized pieces. Over time, that demonstration adds up. Pretty soon, you've built a level of trust that is virtually impossible to create with a single salesletter.
In fact, there comes a time when the trust is so strong, you don't even need a salesletter to sell your products or services. Sure you can use one if you want, but you can sell without it. Because the "sale" is actually something that you earned long ago--you're just getting paid for it now.
As the selling landscape online gets louder and louder, it's getting more and more difficult to secure the biggest asset you need before you can even begin to sell--that asset is attention.
That is why adding value to your future customers' lives first is so effective. It's about them, not you.
The "there's no free lunch" business experts would probably cringe at an approach like this. But the fact is--reading an email from me everyday isn't free for my reader. It is true they didn't pay in money. They pay with something far more valuable. The price they pay is denominated in time and attention.
As it turns out, those two things are far more valuable than just about anything else.
Jason Leister is a direct response copywriter, internet entrepreneur and editor of the daily e-letter, The Client Letter, where he empowers independent professionals who work with clients. He has seven kids and lives and works in the mountains of Arizona.

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