Quality of YouTube: a new way to pressure from Google on ISP?

All YouTube users have at one time or another experienced difficulty in a video. The reasons may be different. And an explanation can be provided by the bandwidth allocated by the access provider.


Quality of YouTube: a new way to pressure from Google on ISP?

In France, Free is for example criticized for slowdowns observed on YouTube in the evening. Arcep however felt that discrimination was applied by Free service online. Nevertheless, a Free under-provisioning is concerned.
Access to YouTube quality: a criterion of choice of his ISP?
Other subscribers suffer in their video consumption, must use on the Internet, the undersizing of their access provider? They could soon get an accurate measurement on this subject.
Google intends indeed to measure the quality of the video on the Internet and thus establish a classification of ISP according to three categories permitted by bandwidth streaming quality function: YouTube HD Verified, Standard and low definition.
Google justified the creation of this service for two reasons: "we wanted to give users a measure of performance that they can actually understand...". On the other hand, we thought that this could also be beneficial for ISPs' allowing them to communicate on the quality of access to YouTube that their network offers.
A lever of pressure on ISPs

Quality of YouTube: a new way to pressure from Google on ISP?
 
For the moment, the service is operational only for Canadian Internet users. Reassuring, Google also says that service providers of the country record of very good scores enabling them to place more often in the HD category.
Because Google attaches primarily to highlight the positive aspect of its performance measurement, explaining believe that ISPs will make a commercial argument to consumers this label.
Not sure that all operators welcome the initiative of Google with open arms. Indeed, they might suspect him of wanting to use this flag to put pressure on them by forcing them to allocate more resources network to YouTube, this by directly mobilizing against them Internet subscribers.
Because it is indeed a subject of contention between operators and providers of online services in the context of the discussion on interconnection and neutrality. The first thus criticize the latter consume more bandwidth without contributing enough investment in networks.
Must Google also pay and not only measure?
"The problem is that we cannot put the capacity constantly growing available without these players contribute what to be" summarized in 2010 Free director-general Maxime Lombardini denouncing passing use of the neutrality of the net as a smoke screen.

 Quality of YouTube: a new way to pressure from Google on ISP?
















Because between Google and operators, flows are usually asymmetrical. In "the case of a content like YouTube, the access provider is unbalanced, with a ratio of 99% - 1% [...]» The cost for transporting the data is quite high. It is the content provider, either it is the customer who pays"explained to Iskon.HR in 2013 an operator.
However, the french ISP have still time to prepare for this new tussle with the US giant. The Video Quality Report is available at the moment as the Canada. If Google provides much to extend it to other regions, he not said anything at this stage of its deployment schedule.