The domain name is one of the crucial elements in the recipe of a successful website. No matter how friendly a design you come up with for your site and how advanced technologies you use in the making of your web pages, your website would not gain its full potential unless you gift it with a catchy domain name. More than just being the identity of your website in the cyber space, it's the title of your site that your visitors would first notice. Therefore, you need to be very choosy when it comes to domain registration. So, let the experts carry on with the designing and development part of your site, and in the meantime, you can start thinking of a domain name for your online portal. Never delay the domain registration as good names are sold faster than hot cakes. So, what are the characteristics of a good domain name? Take a look.
The name you choose should be as short as possible because lengthy names are difficult to remember. Moreover, chances for typos increase with the length of the name. However, do not use an abbreviation of the words to keep the name short. The whole idea is to keep the name simple and meaningful. A good domain should set right expectations about your site. In the sense, the name should reveal what service you offer online or what product you sell. For instance, if you offer car repair services, it's better to go with names like carfix.com, carrepair.com, carhelp.com etc. So, before you go for domain registration, list out the possible names that fit your website well, so that you can choose the best one in the list based on the availability.
You are allowed to use numbers, underscores and hyphens in the domain name but it's better to not use any of them. Do not forget that websites often become popular through mouth-to-mouth publicity. Your customers are going to share your website address with their known ones, if they find something useful on your site. The presence of numbers, underscores, hyphens etc. in the name creates confusion, especially when they are shared. For instance, when you say car1.com, the listener cannot make out whether it's ‘one' or ‘1' unless you specifically mention it. Likewise, people may miss to type hyphens or may type hyphens instead of underscores in the name. So, before you go for domain registration, make sure that your domain name does not have any characters that could create confusion.
Choosing the extension for your website is one of the most critical tasks involved in domain registration. There are so many extensions today, each with a great potential to fetch traffic from specific region. Well, you do not have to bother about this parameter if you get a name with the .com extension as this particular extension is popular across the globe. But the chances for getting a .com name are very low. In that case, it's better to choose a country-level extension that is popular in the region where you are planning to run your business. For instance, if you target Danish customers, the .dk extension would be the right pick; if you aim the UK market, go for the .uk extension. Likewise, every country has its own domain extension to let you add a regional identity to your site.
tiffanybrock Tiffany Brock is a serious businesswoman who is a marketing specialist and a good writer. Her pieces can be read on many websites and the topics in which she is interested vary. Her reviews and comments on trends and news from the technology and business fields make her a valuable contributor. Right now she is interested in the new Danish "domæneregistrering UnoEuro" domain registration campaign.
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