Mastery Facebook advertising! The company has developed various tools for advertisers who offer their advertisements on the Internet and mobile application. With this, Facebook wants now , post advertisements on third-party mobile applications. Currently being tested with a few publishers and advertisers , Facebook may soon extend this new lucrative business.Mobile applications are increasingly used. In 2013 , they increased by 115%. The category that was the most downloaded and used remains , unsurprisingly, that of social networks has increased by 203% . The leader , Facebook, wanted to take advantage of this growth by developing solutions for advertisers . Result , a total of 18.15 billion dollars, Facebook centralizes nearly 17% of mobile advertising.
The social network does not want to stop there. Indeed, Facebook wants to help developers , advertisers and publishers of third party applications to broadcast advertisements. The group expands , therefore , its activities and becomes advertising network.If
its main advantage is to have a very large audience , Facebook has also
developed tools for detailed ad targeting and ad -exchange , FBX ,
which attract advertisers. The network wants to expand their presence and benefit mobile app developers.Currently , Facebook is testing this new ad network with some publishers and advertisers , not appointed. If the social network is satisfied, it will expand soon.
Facebook wants to offer its expertise and tools to other actors. However , it develops , especially a new source of income. This market is growing steadily , this strategy seems relevant.