Jan. 27, Apple presented the financial results of the quarter concluded
in late December. However, positive turnover remained below the Group estimates.
Worse still,iPhone sales have been lower than forecast.
Analysts and Apple, itself, expect a great Q4 2013 and enjoy the holidays.
However, the Group has to present a balance sheet below expectations. Indeed,
turnover, even if it is on the rise over one year, was less than expected and
earnings did not increase.
Main element marking this balance, the number of sold iPhone. Apple
sold 51 million iPhone during the quarter. This result is better than the
same period 2012, during which 47.8 million iPhone had been sold. However, this
year there are two new models. If the Group evaluates it as a record result,
analysts were betting on more than 56 million units. Therefore, this amounts to
a difference of 5 million copies.
This sector being the most important
for Apple, stock market reactions were quick.
Apple executives did not
specify the number of iPhone sold 5 c, but recognized that this model was
selling less than the iPhone 5 S.
To justify this level of sales, Apple said
underestimated applications for iPhone 5 S, justifying the stock-outs.
Whatever it is, Apple is reassuring. Indeed, the company relies heavily on
its recent partnership with the Chinese mobile operator China Mobile. It
is the most important world, bringing together more than 700 million
subscribers.
A windfall for Apple, which provides, all the same, a
current quarter, again less than the estimates.